Businesses simply can’t afford for their website to not be listed on Google. With the Google search giant processing over 99,000 searches every single second, the potential is extremely important.

但谷歌搜索结果要列出一个网站或页面，它必须首先知道它存在并将其与相关搜索词匹配“在幕后使用其算法编程。这称为 Google 索引。

But how does this happen and what is its relevancy to an overall SEO策略?

什么是谷歌索引？

搜索引擎索引（或 Google 索引在 Google 的情况下）是自动化过程收集、解析和存储它在网上找到的数据的系统。这些数据然后存储在 Google 搜索索引数据库中，以便当搜索引擎用户进行搜索时，Google 可以参考该索引以获取适当的信息和索引页面，而不是每次都搜索整个互联网。

Google索引编制是一个高度复杂的过程，它结合了计算机科学、认知心理学、数学和概率论、信息学甚至神经语言编程的跨学科概念。

为什么谷歌索引很重要？

Google 是世界上最大的搜索引擎，市场份额超过 90%全世界。这意味着，即使它不是企业目标位置中最受欢迎的搜索引擎，在数字营销战略制定方面，它的规模仍然太大，不容忽视。

If Google doesn’t undertake crawling and indexing on your website, it won’t just not rank well on Google – it won’t rank at all on Google.

如果企业不确保他们的数字存在以某种方式在 Google 上列出, shape or form 它们将失去对上市品牌的竞争优势，这些品牌将受益于在谷歌搜索引擎上排名靠前的巨大流量。

虽然并非所有其他网站都特别依赖谷歌的搜索索引对于他们的搜索结果，其他几个系统也是如此，因此即使它不是主要目标系统也不应打折。

谷歌如何索引工作？

Google 索引是在 Google 的“爬虫”（即，自动化软件程序）访问可公开访问的网站页面并点击它们的链接。

This helps them travel from page to page and store information on what the pages on your site are about, who they’re for and what they’re aiming to do. The Google algorithm也是评委 the the site/all of your pages on their 用户体验（UX）, performance, accessibility and content quality to ascertain how and for what the site should rank when users completes a relevant search.

Google 索引编制只能如果网站是公开的，就会发生这种情况。如果它需要登录、处于测试环境中或对公众消费“隐藏”，这将阻止 Google 读取该站点的能力，并且它将保持未排名状态。这允许企业向订阅者或会员展示独家内容，但这确实意味着他们希望包含在搜索引擎排名中的任何内容都必须优先用于公共页面。

如何告诉谷歌索引您的网站

如果网站或页面尚未被谷歌索引，网站管理员可以请求爬虫在他们能够的下一次导航它。为此，网站管理员通过gh Google Search Console 工具和抓取工具将尽可能索引页面。

网站管理员或数字营销人员希望排名的地方，他们应该优先考虑 Google 索引，因为一旦网站被抓取，它就会定期重新访问，所以甚至在完整的网站内容被填充之前就可以在搜索引擎结果页面上排名。

谷歌索引需要多长时间？

There’s no one-size-fits-all timeframe for Google to index a website, although generally it takes longer for larger sites with more content than it does individual pages with little or short-form content.

将站点编入索引所需的时间受 Google 当前工作量的影响（即在主要更新或更改期间需要更长的时间正在推出），还有每次有多少网站被提交索引。

有趣的是，网站管理员和数字营销人员表示，他们的网站第一次被编入索引需要 4 天到 6 个月的时间.但是，通过 Google Search Console（如上所述）请求索引几乎总是可以加快速度，因此建议这样做。

重复内容会损害您网站的质量，Google 会因此对您进行处罚。

How Does the Process of Google Indexing Relate to an Overall SEO 策略?

Any digital marketer embarking on enacting an SEO策略 should prioritise Google ranking as an effective way to gain targeted 有机流量. In order to best ensure adequate and appropriate ranking for relevant searches, all websites should be subject to timely, consistent and pertinent new content upload as well as hosting a clear sitemap, offering mobile responsiveness and ensuring fast 加载时间.

Google indexing can be considered the foundation for an SEO策略. Once the site and all the pages have been indexed, a more thorough online presence can be built using target keywords and advertising, further new content creation and an increased focus on the overall User Experience.

网站管理员创建网站是不够的页面并期望它们被 Google 抓取和索引，相反，他们应该寻求满足各种最佳实践。如果遇到以下任何问题，可以通过执行以下操作轻松纠正：

Site is not indexed because it’s too new – you can still request indexing through Google Search Console, but a newer domain is unlikely to get higher rankings than an older one as its authenticity and trustworthiness can’t yet be fully verified. As more website content is added and the site ages, it will be re-indexed and re-prioritised.

A recent redesign should have improved SEO, but hasn’t – it may simply be that Google hasn’t re-indexed the site since it has been improved. A request for re-indexing can be submitted through Google Search Console.

A sitemap wasn’t in place when the site was indexed – all websites should have a sitemap somewhere in order for Google to easily crawl its pages. If, for whatever reason, this wasn’t the case when the indexing happened, the site map can be submitted directly to Google through the Google Search Console tool and then it’ll be re-read the next time the site is crawled.

Site isn’t mobile responsive – Google prioritises websites that provide a good User Experience over those that don’t, and so if a site isn’t mobile responsive, Google is very unlikely to favourably rank it. In this instance, the webmaster should seek out a redesign of the site to ensure better accessibility.

从哪里获得有关 Google 排名的更多帮助

At Woya Digital we have a whole team of SEO专家 who work around-the-clock on keeping up with Google’s latest updates and developments.

We work not just for but also with our customers to ensure their SEO目标 are met and that their online presence works perfectly to fit their needs and wants, as well as the idiosyncrasies of their business and target audience.