拥有一个充满全能歌舞功能的漂亮网站，这一切都很好——但如果没有人访问它，它的影响将是有限的，倾注于它的辛勤工作也无济于事.

有多种方法可以吸引访问者访问您的网站并扩大其吸引力和曝光度，但对于访问者来说最重要的渠道可能是有机流量。

在这里，我们将讨论它的实际含义，以及为什么它如此重要以及如何获得更多。

什么是网站流量？

网站流量是指访问网站的用户数量——包括访问一次的用户和多次访问的用户。它以“会话”（这些访问的另一个词）来衡量，是了解网站在吸引观众、让观众留在网站上并感兴趣并确保他们返回方面的有效性的最常见方式。

什么是有机流量？

Organic traffic is visits to a website as a result of a user doing a search on a and clicking a link on one of the results pages. In the long term, organic traffic can account for a large percentage of overall traffic and it is favoured amongst businesses because it is the cheapest option to attract users.

Organic traffic is often referred to as ‘free’, but this is just a technicality when compared to . In most industries and sectors, businesses will need to invest in SEO（搜索引擎优化） activities and techniques in order to rank high enough to receive a decent amount of organic traffic.

其他类型的网站流量包括：

• • Direct traffic – where a URL is typed directly into a search bar
  • Paid search traffic – where traffic is obtained from a paid-for search ranking or advert
  • 社交媒体 traffic – where traffic is received from click-throughs on social media channels
  • Email traffic – where traffic is received from click-throughs on emails
  • Referral traffic – where traffic is received from click-throughs on any other website.

所有网站流量类型在总体流量率中发挥着作用，但自然流量通常被认为是最重要的。

有机流量的重要性

自然流量被认为很重要有几个原因。首先，通过有机方式获得的流量更有针对性和适当性，因为那些向搜索引擎输入相关词的人有特定的意图；可能会寻找一个与他们登陆的网站类似的网站，如果不能完全与之相比的话——提高转化率。

虽然在技术上不是免费的，但有机流量的获得成本低于付费流量，并且与它的目标性质也使其更具成本效益。

研究表明，搜索引擎用户现在越来越精明地识别付费排名，并且更加信任有机列表而不是购买列表。这给人的直接印象是这些网站所保存的信息更加真实可靠。网站自然流量的增加反过来证明了该网站与搜索引擎算法的相关性；进一步提升其搜索排名。

As a result, organic traffic remains the preferred driver to websites. According to SEO service BrightEdge, organic traffic makes up 53.3% of all website traffic – a significant percentage.

如何增加有机流量

The amount of organic website traffic sent to any online presence can be enhanced by SEO techniques. SEO improves the 了解算法 operating s have of websites, so that they’re able to better position them in relevant rankings and ensure they present the most useful, accurate results to users.

SEO 可以在 ma任何方式，包括（但绝不限于）：

• • The publication of relevant, shareable and helpful content in blogs, articles, videos, infographics and audio files – to demonstrate the relevancy of the site to its audience
  • The inclusion of 相关关键字 throughout the site – to demonstrate which search terms would be appropriate for users looking to find the site
  • 网站中元数据的优化 - 展示网站的内容以及它的目标和定位
  • Links to and from other trusted websites – to demonstrate the authenticity of the site
  • Enhanced UX（用户体验） in navigating and using the website – to demonstrate the ease of use for the end user
  • 移动响应的实施以确保用户体验在所有设备上保持一致 â €“展示最终用户的进一步增强体验，无论他们使用什么设备访问网站
  • The implementation of relevant 安全措施 – to demonstrate security for the end user.

所有这些都有助于提高有机搜索排名，但也会影响您为付费列表支付的价格。

付费列表将是如果搜索引擎认为您的网站与搜索词不相关，或者如果它提供的客户体验不达标，则会收取更高的费用。

从哪里开始增加您的网站有机流量

推动自然流量水平的提高具有成本效益，并且可以帮助改善转化率和联系通过网站制作，因此应该由企业优先考虑。

If you don’t already know what percentage of your website traffic is organic, why not request a 免费网站搜索引擎优化审核 to understand more about 流量水平如何 your website is attracting, and where this traffic is coming from.